About

AthletesOutdoors.com began its life as i-getit.net in 2006. The goal was to gather data that could validate the athletic nature of hunting, and later, fishing at highest levels. We thought maybe we could help pros and others be better prepared by gathering this data.

I would not have been able to make any of this happen without support from B.A.S.S., ESPN2 and ESPNOutdoors.com. Specifically, the support and understanding from Tripp Weldon, Eric Lopez, J. B., Keith, Paige and the rest of their staff, the Realtree pros who got the ball rolling, and the rest of that organizations contributions. J.M.! Thank you all.

We also owe a debt of gratitude to the folks at Polar, NASM, SciFit, GameBike, GamePad, BodyGem, BalanceLog, Kay’s Naturals, and dotFit for their support.

I have never been more excited about what’s next than I am right now! That is a wonderful statement for a 58 year old man, who has been blessed beyond all reason, to be able to make.

Stay tuned,

Ken Hoover

Founder and Principal, Athletes Outdoors

Two Years of History and a Look Ahead

AthletesOutdoors.com began its life as i-getit.net in 2006. The goal was to gather data that could validate the athletic nature of hunting, and later, fishing at highest levels. We thought maybe we could help pros and others be better prepared by gathering this data.

The first project that gave life to this venture was the monitoring of several of the Realtree pros including David Blanton, John Tate, Michael Waddell, Tyler Jordan, and Marc Womack. Special thanks are due them for believing in the potential of this project. That first glimpse at feedback from those athletes was the first step towards what has become the AthletesOutdoors.com that we know today.

We knew, prior to that effort, that there was a sound reason for gathering more data to verify what we thought; that hunting is an athletic endeavor. It follows logically that physical preparation would have value to those who pursue these types of activities.

Research has shown that a 40 year old man who is sedentary in his work, whose only physically demanding activity is an annual deer hunt, has a 10 fold increase in his mortality risk if he’s able to harvest an animal, and then has to either drag the animal or field dress it to get it out of the woods. That is motivating, we all know “that” guy.

We saw evidence, immediately, of why that would be the case. One early example of such evidence: Michael and Marc were out one morning in Arizona hunting elk. A 3 hour and 45 minute morning session was successful; Michael harvested a bull with a bow. In that case Michael went through more than 2500 calories and had a maximum heart rate of 179 beats per minute; his average was in the 120’s. Marc was at 3000 calories with a slightly higher average (and a 219 bpm max!) The season showed several instances of 6000+ calorie demand days! The work verified the supposition. Hunting can accurately be described as athletic. We are still actively gathering data in that area. The Christmas ’06 issue of Lone Star Outdoor News gave us our first feature article in the hunting press. Front page, center, more than we could have hoped for.

Buoyed by the momentum created over that hunting season, we began to pursue an opportunity to monitor the competitive fishing efforts of the B.A.S.S. Elite Series pros.

Aaron Martens was the first Elite Series pro we spoke to. He was eager to help, and became the “alpha dude” in our efforts there, Gerald Swindle was
the next. Both were providing feedback during the ’07 Bassmaster Classic in Birmingham. Gerald and Aaron were featured in an article on
ESPNOutdoors.com called “Hearts Pounding” that gave us a bit of hope that people might be interested in our work. Randy Howell got involved at the
first event of the year, The Battle on The Border in Texas.

Soon after that, Jason Quinn, John Crews, Peter Thliveros, Mark Tucker, Shaw Grigsby, then Kelly Jordon, Alton Jones and Brent Chapman were all
involved in this groundbreaking work. We added Chris Lane, Bobby Lane, Byron Velvick, Terry Scroggins, and Kevin Wirth in ’08. We’ll add Rick
Clunn, and a very limited number of others, for the 2009 season. In August of 2007 Sam Eifling wrote “fish feed” for ESPNOutdoors.com and
gave us even more hope. www.ESPNOutdoors.com and search “nutrition nut”

At the end of 2007, I was interviewed by Toyota’s Tundra on Tour crew at Lake Toho in Florida. They utilized a part of that interview on their
Tundra on Tour video selections on the ToyotaFishing.com site. That “Bassletics” spot is still running there as Episode 1.
The result that created the most interest was the calories used during a competitive day in professional bass fishing at the highest level. We
processed over 160 days of activity on the water under competitive circumstances. Subjects were from their twenties through their late
forties, from 150 lbs. to over 300 lbs. Daily numbers ranged from mid 2000’s to nearly 6000 calories a day. When we aggregated and averaged the
numbers over the season, we saw averages slightly over 3600 calories a day. When we equated that to athletic terms, it would be similar to
running 23 miles at 5mph (12 min miles), and that surprised a lot of people. If we looked more specifically at the maximum and average heart
rate data, it would be like running 12 minute miles for an hour and then lifting weight for an hour, then repeating that pattern 5 times for a
total of 10 hours!

Our efforts ramped up a notch for the 2008 season to include nutrition coaching, and actually feeding the athletes, which we had started during
the ’07 season. We added a workout area for a number of the wives (and some of the anglers) that was set up at each of the 11 events. They were
very gracious in embracing that process, and we were encouraged by that, another 150 days were monitored and our 3600+ cal. held true.

Prior to the ’08 season I designed, developed, and patented a training device to address the need to condition the wrist, forearm, elbow, and
other parts of the kinetic chain involved in the process of casting, pitching, flipping and otherwise presenting baits. It has been developed
to help prevent the overuse injuries that have become common among the pros that compete at the elite level. Carpal tunnel syndrome, tennis
elbow, shoulder issues and tendonitis are all serious, potentially career threatening issues that can be mitigated or avoided by conditioning for
strength and endurance through overload (concentric and eccentric resistance) training. The program I have described for our angler
athletes also addresses balance and promotes strengthening of stabilizers through the foot, ankle, knee and hip structures. In 2009 I expect to see
these processes impact endurance levels and results in a tangible way.

2008 started off with a bang for us when Alton Jones won the Bassmaster Classic on Lake Hartwell in South Carolina. Graciously, Alton gives us
credit for helping make that happen. We still argue over who makes who look good. It’s a win-win situation. A two part feature on BassFan.com,
(www.bassfan.com search ken hoover) referencing John Crews, and our efforts together during ‘07 sent 85,000 visitors to AthletesOutdoors.com
during February. Later in the season Kevin Wirth won his first title in 14 years during his first week as a part of the Athletes Outdoors team.
Kevin was also very kind in referring to our process as a contributing factor in that victory, ON STAGE with the CAMERAS ROLLING. Thanks Kevin.
Steve Wright authored another positive article for ESPNOutdoors.com called “Wirth’s Win”. www.ESPNOutdoors.com search: ken hoover

Those 2 wins can be called a pattern, since it was a mirror image of the two wins our athletes produced in 2007. Aaron Martens won the Duel on the
Delta. Peter Thliveros won the Memorial. 4 Elite wins including a Major Championship and the Bassmaster Classic in 2 seasons! Those 4 wins were
worth $950,000 to our 4 athletes.

In summary I will refer to the numbers from 2008. The 2007 season had showed a similar trend. Our athletes earned $2,324,124 during the season
including Toyota Tundra Angler of the year bonus money. That represents $14,085 per athlete, per event. The rest of the 106 best anglers in the
world who are qualified for the Elite Series averaged $6,208! Point made? Of our 15, 3 finished in the top 10, 6 in the top 20, 9 in the top 30, 12
in the top 40, in the Tundra Angler of the Year race, and only 3 were outside the top 40.

So what does all this work mean to the pros themselves, to the millions of competitive anglers who compete in local, company, weekend, or even in the
B.A.S.S. Open Series Tournaments? It seems safe to assume that there are at least 6,000,000 who compete.
Certainly it means that there is a significant athletic element that should be considered in any good plan for preparation. Conditioning for
this kind of effort would be wise, and we are still learning how to improve that specific area. When we know more, we’ll share it.

It means that proper nutrition and hydration going into and during these competitions is of great value as a hedge against fatigue and the
subsequent lack of focus it would cause. These events are won by the athletes that make the best decisions; energy to make them can’t be taken for granted. All of these pros can catch fish in a glass of tap water. One of our biggest challenges in getting this work started was to ask pros at the top of their sport this question: is there more I could do to be at my best, more controllable variables?

We have said all along that all we really wanted to do was to increase energy so a better result could be achieved and more energy would remain at the end of a competitive day, for their families and the massive preparation for the next day, and so that the next event would be more manageable over the season. Safety is also a fairly obvious issue when more than a hundred competitors share a body of water. Again, good decision making is critical! We like our athletes chances on the 3rd and 4th days of competition as a result of being better recovered, fresher. Over the last 2 seasons we have seen their results vs. the other competitors improve through the later part of the season for the same
reasons.

Looking forward to next season and beyond, we will now make preparations to add value to our angler/athletes programming, and to share the benefits of what has been learned here with a larger audience. The competitive day of food we provide to our athletes, and soon make available to other competitors, will be upgraded to include not only food but multivitamins, workout formulas, recovery formulas, protein drinks, electrolyte formulas and more. Our day packs will include everything but an evening meal. Using the right product at the right time, based on maintaining energy and focus is what’s next! Quality, balance, and TASTE will determine the products we include. We have learned a lot in 2 years, with the help of a bunch of honest and forthright pros and their families.

We have rebuilt the AthletesOutdoors.com site to provide much more depth of content. The National Academy of Sports Medicine has an enormous amount of verified information in categories that will add value for our clients, and guests on the site. We are proud to be associated with this organization. My history with them covers nearly 20 years. The nutrition coaching that is at the heart of our business will also be reinforced through content provided from Registered Dieticians, in keeping with our promise of providing only the most current, verified, scientifically sound information available.

Some of the upgrades will make it easier for our subscribers to schedule workouts, classes, sports massage and more, through the website for added convenience. There will be a store where the products we are using can be bought by others who have an interest in raising the level of their game.
The workout equipment we use can be found there. Our tools, from programs, food journals, even the body monitors we use (we call them fuel gauges, or effort meters) will be available on the site! The foods we use, the supplements, drinks, and even information about who uses what and why will all be there.

The 2009 season will be our best yet! Our current equipment is being enhanced and more is being added. Classes will be added that will provide
variety and improve our valued subscribers understanding and for a better overall experience for our clients.

We are very fortunate to work with a group of athletes who go way beyond what could be expected in terms of supporting this project. I can’t
overstate the value of their willingness to help us grow this work. They are gracious, generous people.

I would not have been able to make any of this happen without support from B.A.S.S., ESPN2 and ESPNOutdoors.com. Specifically, the support and understanding from Tripp Weldon, Eric Lopez, J. B., Keith, Paige and the rest of their staff, the Realtree pros who got the ball rolling, and the rest of that organizations contributions. J.M.! Thank you all.

We also owe a debt of gratitude to the folks at Polar, NASM, SciFit, GameBike, GamePad, BodyGem, BalanceLog, Kay’s Naturals, and dotFit for
their support.

I have never been more excited about what’s next than I am right now! That is a wonderful statement for a 58 year old man, who has been blessed
beyond all reason, to be able to make.

A little bit more

Ken has been well known as a management and systems consultant in the fitness industry for nearly 20 years, and has worked with some of the best known names in the industry, both in the U.S. and internationally.  More than 400 clubs have benefited from his experience over the last two decades.  He has worked as a nutrition coach and trainer to many national and world champion athletes ranging from Olympic Medalists to bronc riders, from World Champion Bodybuilding and Fitness competitors to rock and rollers, from NFL and NBA players to celebrity dancers and movie and Television folks.

Currently Ken provides nutrition coaching and sport specific training to many of the world’s most accomplished outdoor athletes, among them:  Aaron Martens, Jason Quinn, John Crews, Peter Thliveros, Mark Tucker, Shaw Grigsby, Alton Jones, Kelly Jordan, Chris Lane, Bobby Lane, Byron Velvick, Kevin Wirth, Mike McClelland, Tim Horton, Mike Iaconelli, Boyd Duckett, and Brent “Brody” Broderick.  Others who have taken part include; Gerald Swindle, Randy Howell, Brent Chapman, Bill Lowen and a special thanks to Rick Clunn, both for his time, and sharing his understanding of the demands of a competitive day at this level!